Let’s check out some websites. The #1 of example is an good model of a fine inner linking strategy other people should learn and the anyone can be benchmarked to remember that one should keep away from while doing the inner linking structure of his web site.

Go through the web site http://www.mikes-marketing-tools.com/ which is created by a well known Search Engine Optimizer whose name is Michael Wong. He has optimized each of the sub pages for various internet marketing names like Armond Morin, Marlon Sanders and many more, keeping in mind all the basic onpage optimization.

On clicking on the “Marlon Sanders” URL we are taken to a page optimzed for the key phase “Marlon Sanders”. The page has got the keyword “Marlon Sanders” in the tag and top left hand section. The keyphase is in bold and apperas all around the webpage. If you perform a search at Google using the keyword “Marlon” and “Sanders” you will find the internal page http://www.mikes-marketing-tools.com/directory/marlon-sanders.html listed at the first page. The most important factor that got this page to top SERPs (Search Engine Ranking Pages) is the good internal linking structure of the site.

Now, let us have a sneak peak at a “good looking” but not done search engine optimization website http://www.you-must-think-big.com which can not be found now in the SERPs and therefore receives no traffic.

• Their home page title reads “find out which product to sell online and how to sell it” and no one will ever bother to search with such a keyword combination.
• The tag also makes no sense and when we move toward the tag, we can find that a huge header graphic image forms the part of the main content which is not at all recommended for SEO.
• The web site uses a bad inner linking strategy because it put graphics in place of text to link to the sub web pages. They’re not using “votes” that they can be using for their internal webpages.